Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/35363
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dc.contributor.authorLacetera, Nicolaen_US
dc.contributor.authorMacis, Marioen_US
dc.date.accessioned2008-11-04en_US
dc.date.accessioned2010-07-07T11:50:58Z-
dc.date.available2010-07-07T11:50:58Z-
dc.date.issued2008en_US
dc.identifier.piurn:nbn:de:101:1-20081126268en_US
dc.identifier.urihttp://hdl.handle.net/10419/35363-
dc.description.abstractUsing longitudinal data on the entire population of blood donors in an Italian town, we examine how donors respond to an award scheme which rewards them with medals when they reach certain donation quotas. Our results indicate that donors significantly increase the frequency of their donations immediately before reaching the thresholds for which the rewards are given, but only if the prizes are publicly announced in the local newspaper and awarded in a public ceremony. The results are robust to several specifications, sample definitions, and controls for observable and unobservable heterogeneity. Our findings are consistent with social image concerns being a primary motivator of pro-social behavior, and indicate that symbolic prizes are most effective as motivators when they are awarded publicly. Because we do not detect a reduction in donation frequency after the quotas are reached, this incentive based on social prestige leads to a net increase in the frequency of donations.en_US
dc.language.isoengen_US
dc.publisher|aInstitute for the Study of Labor (IZA) |cBonnen_US
dc.relation.ispartofseries|aIZA discussion papers |x3771en_US
dc.subject.jelD12en_US
dc.subject.ddc330en_US
dc.subject.keywordIncentivesen_US
dc.subject.keywordawardsen_US
dc.subject.keywordpublic good provisionen_US
dc.subject.keywordpro-social behavioren_US
dc.subject.keywordpublic healthen_US
dc.subject.keywordsocial prestigeen_US
dc.subject.stwBlutspendeen_US
dc.subject.stw├ľkonomischer Anreizen_US
dc.subject.stwPrestigeen_US
dc.subject.stwAltruismusen_US
dc.subject.stwSoziales Verhaltenen_US
dc.subject.stwItalienen_US
dc.titleSocial image concerns and pro-social behavioren_US
dc.type|aWorking Paperen_US
dc.identifier.ppn584270305en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungen-

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