Citation:
[Editor:] Gadžo, Amra [Editor:] Klapić, Hidajet [Title:] Regenerative and Digital Economy: Southeastern Europe's Path to Sustainable Competitiveness [Series:] 9th Scientific Conference with International Participation ''Economy of Integration'' (ICEI 2025) - Conference Proceedings [Publisher:] University of Tuzla Faculty of Economics [Place:] Tuzla [Year:] 2025 [Pages:] 422-428
Abstract:
Artificial Intelligence (AI) is transforming public governance worldwide, enabling states to provide services faster, more efficiently, and more transparently. In Serbia, AI has the potential to reshape public administration, strengthen democratic accountability, and support sustainable development. Yet, it also poses ethical, legal, and institutional challenges that must be addressed with foresight and responsibility. This paper explores how Serbia can integrate AI into its governance system in an ethical, effective, and citizen-centered manner. Through comparative analysis, theoretical synthesis, and policy recommendations, the paper outlines a roadmap for aligning Serbia's public administration with European and global standards of AI governance.
