Abstract:
This article develops and applies the role of ‘common sense’ in a Gramscian theory of transnational counter-hegemony. Building on recent interpretative literature on the alter-globalisation movement, it applies this framework to then evaluate empirically the impact of the alter-globalisation movement on the realm of global ‘common sense’ understandings of the world in the period 2002 to 2007. It shows that there is little empirical support for the notion that the alter-globalisation movement effected a legitimation crisis for neo-liberalism as a hegemonic project on a global scale. Instead, a more ambivalent and potentially reactionary situation amongst collectively held norms is revealed. This indicates the shortcomings of the alter-globalisation movement as a coalition of social forces capable of mounting an ideological attack on neo-liberalism and forging a new intellectual-moral bloc.
