Abstract (Translated):
Research Objective: Analyze the potential of superfoods (especially avocado and blueberry) as strategic productive activities in Mexico, through an approach that combines price gap analysis (difference between observed and expected prices) with the aim of identifying opportunities to develop industrial policies that strengthen the agro-industrial sector.Methodology: The study estimates the price gap by analyzing the difference between observed and expected prices for avocado and blueberry from 1993 to 2022 to identify extraordinary benefits. Subsequently, the price gap is projected to assess long-term benefits.Key Results: The results show sustained price gaps for both products, suggesting consistent extraordinary benefits for producers. This highlights the potential to integrate these superfoods into industrial policies that promote their industrialization and the development of higher value-added products.Recommendations: The study emphasizes the need to invest in technology and production processes to develop derivative products from avocado and blueberry, thereby maximizing added value.Implications: Implementing industrial policy strategies in the superfood sector could boost GDP growth and job creation, positioning Mexico as a producer of high value-added superfoods rather than a mere exporter of raw materials.Originality and Conclusion: The price gap analysis is presented as a useful tool to identify markets that could be strategic in industrial policy frameworks. Avocado and blueberry offer key opportunities to diversify the Mexican economy and increase value-added production.