Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/337956 
Authors: 
Year of Publication: 
2024
Citation: 
[Journal:] Digital Business [ISSN:] 2666-9544 [Volume:] 4 [Issue:] 2 [Article No.:] 100091 [Year:] 2024 [Pages:] 1-8
Publisher: 
Elsevier, Amsterdam
Abstract: 
We investigate the motivations behind non-fungible token (NFT) ownership. Utilizing survey data from NFT owners, we identify four distinct groups based on their primary motivations: (1) Utilizers, who emphasize functional uses; (2) Socializers, motivated by community and networking; (3) Speculators, focused on profit potential; and (4) Aesthetes, who appreciate artistic and cultural aspects. Our analysis indicates that individual traits such as risk-taking, impulsivity, and investment knowledge significantly influence group membership. These findings suggest that NFT users are a diverse cohort with varied motivations rather than a homogeneous group.
Subjects: 
Behavioral determinants
Crypto assets
Digital asset ownership
Non-fungible tokens (NFTs)
User motivations
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
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