Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/337852 
Year of Publication: 
2025
Citation: 
[Journal:] Annals of Tourism Research Empirical Insights [ISSN:] 2666-9579 [Volume:] 6 [Issue:] 2 [Article No.:] 100195 [Year:] 2025 [Pages:] 1-11
Publisher: 
Elsevier, Amsterdam
Abstract: 
This study employs an individual capital theoretical framework to analyse travel vlogs and identify ways to maximise vlog performance success. The first phase analyses the social media content of ten vlogs and their viewer comments (n = 816). This was followed by a second phase comprising in-depth interviews with ten viewers and ten destination marketers to validate and re-evaluate the initial findings. Thematic analysis of the vlogs reveals six attributes of individual capital. This study extends the theory of individual capital within the context of destination marketing and travel vlogging by detailing each attribute and identifying a new one.
Subjects: 
Destination marketers
Destination marketing
Individual capital
Social media
Travel vlog
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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