Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/337766 
Year of Publication: 
2023
Citation: 
[Journal:] Annals of Tourism Research Empirical Insights [ISSN:] 2666-9579 [Volume:] 4 [Issue:] 2 [Article No.:] 100103 [Year:] 2023 [Pages:] 1-9
Publisher: 
Elsevier, Amsterdam
Abstract: 
Boycotting has long been acclaimed as an exemplary nonviolent tactic utilized in the pursuit of social justice. Guided by justice and political consumerism literature and using critical media discourse analysis, this study sought to investigate the portrayal of social justice in tourists' discourses surrounding travel boycott campaigns against Myanmar. While online narratives exhibit genuine concern for justice and morality, this research elucidates variations in the expression and application of justice, thereby emphasizing the intricate moral decision-making faced by tourists. Overall, this paper illustrates how social justice discourses may be usurped by tourists as a means to blunt justice narratives, calling for a new 'moral turn' in research that is more sensitive yet critical towards social justice in politicized tourism consumption.
Subjects: 
Social justice
Travel boycott
Ethical tourism
Critical discourse analysis
Myanmar
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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