Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/337590 
Year of Publication: 
2021
Citation: 
[Journal:] Innovation & Management Review [ISSN:] 2515-8961 [Volume:] 18 [Issue:] 3 [Year:] 2021 [Pages:] 276-291
Publisher: 
Emerald, Leeds
Abstract: 
Purpose - This paper aims to investigate the decision-making on new ventures of eight directors or managers of Brazilian accelerators, aiming to understand if the Einstellung effect - mental rigidity - operates during the judgment of new ventures to accelerate. Design/methodology/approach - Through a quasi-experiment design, the study was conducted with directors or managers of Brazilian accelerators, who were separately interviewed and responded to a psychological test, previously consented, as well as to a simulated decision-making questionnaire. Findings - The selection process, with the criteria for decision-making, functions as a 'template' for the recognition of potentially successful companies and is, indeed, subject to various cognitive biases, among which, the Einstellung effect, characteristic of mental rigidity. Research limitations/implications - The main contribution of the present study is to identify the cognitive mechanisms, which can negatively affect the evaluation of innovative projects and propose ways that can counteract or mitigate them. Originality/value - The psychological approach to decision-making, usually studied in chess game context or problem-solving, was applied to a relatively unexplored field that is startups to accelerate. Its originality remains at the interdisciplinary approach, combining knowledge from psychology, decisionmaking and entrepreneurship.
Subjects: 
Decision-making
Cognitive biases
Startups
Innovative projects
Einstellung effect,Mental rigidity
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.