Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/336992 
Year of Publication: 
2021
Citation: 
[Journal:] Rajagiri Management Journal (RAMJ) [ISSN:] 2633-0091 [Volume:] 15 [Issue:] 1 [Year:] 2021 [Pages:] 39-52
Publisher: 
Emerald, Leeds
Abstract: 
Purpose - This study aims to investigate consumer behaviour towards online shopping, which further examines various factors limiting consumers for online shopping behaviour. The purpose of the research was to find out the problems that consumers face during their shopping through online stores. Design/methodology/approach - A quantitative research method was adopted for this research in which a survey was conducted among the users of online shopping sites. Findings - As per the results total six factors came out from the study that restrains consumers to buy from online sites - fear of bank transaction and faith, traditional shopping more convenient than online shopping, reputation and services provided, experience, insecurity and insufficient product information and lack of trust. Research limitations/implications - This study is beneficial for e-tailers involved in e-commerce activities that may be customer-to-customer or customer-to-the business. Managerial implications are suggested for improving marketing strategies for generating consumer trust in online shopping. Originality/value - In contrast to previous research, this study aims to focus on identifying those factors that restrict consumers from online shopping.
Subjects: 
Consumers
Factors
Online shopping
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.