Citation:
[Editor:] Cumming, Douglas [Editor:] Hammer, Benjamin [Title:] The Palgrave Encyclopedia of Private Equity [ISBN:] 978-3-030-38738-9 [DOI/URN:] https://link.springer.com/referencework/10.1007/978-3-030-38738-9 [Publisher:] Springer International Publishing [Place:] Cham [Year:] 2020 [Pages:] 1-3
Abstract:
Personality in crowdfunding refers to the role of entrepreneurs’ psychological traits in shaping investor decision-making in online alternative finance markets. In contexts characterized by high information asymmetry and limited traditional financial cues, investors rely on “soft” signals conveyed through campaign narratives and pitch videos. Drawing primarily on the Big Five personality framework and related constructs such as narcissism and entrepreneurial personality, existing research shows that perceived personality traits systematically influence crowdfunding success across different models. The literature highlights both linear and nonlinear effects, underscoring the importance of first impressions in digital entrepreneurial finance.
