Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/334293 
Year of Publication: 
2024
Citation: 
[Journal:] Agora International Journal of Economical Sciences (AIJES) [ISSN:] 2067-7669 [Volume:] 18 [Issue:] 2 [Year:] 2024 [Pages:] 86-99
Publisher: 
Agora University Press, Oradea, Romania
Abstract: 
This study investigates the impact of the entrepreneurial mindset on purchasing behavior, specifically focusing on investing people for online self-development courses. Using logistic regression analysis, the study examines how different entrepreneurial traits impact consumers' decisions to invest in self-development. Key findings show a significant positive correlation between execution-oriented traits and the likelihood of purchasing self-development courses. These results offer valuable insights for marketers and entrepreneurs in the e-learning industry.
Subjects: 
entrepreneurial mindset
purchasing behavior
self-development courses
online education
self-investment
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Article

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