Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/333879 
Year of Publication: 
2025
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 42 [Issue:] 1 [Year:] 2025 [Pages:] 54-63
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Mobility innovations such as mobility-as-a-service and autonomous driving are being piloted in model regions across Europe. However, few of the mobility innovations that are initiated are able to gain acceptance and scale, delaying the shift towards more sustainable and inclusive mobility. This study explores the success factors for implementing innovations in European model regions.
Document Type: 
Article

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