Leveraging the use of apps for mobility market research with AI

Schneider, Andrea; Linke, Jannis; Sanusoglu, Emir; Hettinger, Thomas; Stäubli, Simon; Krueger, Eva

Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/333878

Title:

Leveraging the use of apps for mobility market research with AI

Authors:

Schneider, Andrea
Linke, Jannis
Sanusoglu, Emir
Hettinger, Thomas
Stäubli, Simon
Krueger, Eva

Year of Publication:

2025

Citation:

[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 42 [Issue:] 1 [Year:] 2025 [Pages:] 44-53

Publisher:

Thexis Verlag, St.Gallen

Abstract:

Apps are transforming mobility market research. This study explores how app-based technologies and AI are empowering mobility providers to gather and analyze data. Using case studies from SBB, it highlights innovative strategies for understanding customer behavior and fostering sustainable transportation solutions.

Document Type:

Article

Appears in Collections:

Marketing Review St.Gallen, Thexis Verlag

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