Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/331309 
Erscheinungsjahr: 
2025
Schriftenreihe/Nr.: 
ITS 33rd European Conference 2025: "Digital innovation and transformation in uncertain times", Edinburgh, UK, 29th June – 1st July 2025
Verlag: 
International Telecommunications Society (ITS), Calgary
Zusammenfassung: 
This paper examines user motivations for supporting creators in the expanding creator economy, drawing on a comparative online survey conducted in Japan, the United States, and China. As advertising-based revenue models plateau, platformers have introduced new monetization tools such as subscriptions, tipping, and direct payments, while enabling more individuals to become creators. Survey results reveal distinct national patterns: US users tend to offer low-value, continuous support motivated by satisfaction and continuity; Chinese users are more likely to make high-value, one-off payments driven by visibility and recognition; Japanese users fall between these two, showing a preference for interactive engagement. Differences in income, education, and urban residence also influence creator support, especially in China. The study also highlights variations in platform regulation and user tolerance of generative AI. While China has introduced stricter controls̶especially for minors̶Japan and the US rely more on platformerʼs self-regulation. Notably, US users show lower acceptance of AI-generated content when making payments. Although limitations such as sample bias exist, findings suggest that the sustainability of the creator economy depends not only on creators and platformers but also on how users perceive value, fairness, and creativity. A key challenge is whether the future of the creator economy will rely on widespread, small-scale support or on concentrated, high-value contributions from a select few. Further analysis is needed to monitor this evolving landscape, shaped by the interaction among platformers, creators, and users.
Dokumentart: 
Conference Paper

Datei(en):
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