Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/330944 
Year of Publication: 
2019
Citation: 
[Journal:] Research in Globalization [ISSN:] 2590-051X [Volume:] 1 [Article No.:] 100008 [Year:] 2019 [Pages:] 1-4
Publisher: 
Elsevier, Amsterdam
Abstract: 
Sweden has a global brand as being a democratic, happy and progressive society that is in consensus. However, when looking more closely at the key brand and reputational components of the Swedish international brand and reputation it is possible to see the various irregularities and contradictions that are present.
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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