Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/330516 
Authors: 
Year of Publication: 
2025
Citation: 
[Journal:] AMS Review [ISSN:] 1869-8182 [Volume:] 15 [Issue:] 1-2 [Publisher:] Springer US [Place:] New York, NY [Year:] 2025 [Pages:] 48-58
Publisher: 
Springer US, New York, NY
Abstract: 
The term sustainability has received much attention in many spheres: in scientific discourse, international negotiations, policy, marketing, business, media and elsewhere. While the use of the term sustainability has become almost inflationary in both science and society, the work on theories of sustainability has received much less attention. This paper provides theoretical work on sustainability. Thereby it uses a non-anthropocentric approach. Based on accepted knowledge from natural sciences five processes are identified that conceptualize sustainability. Building on this, a necessary and sufficient condition is developed as theorems for sustainability. A proposition lays the foundation for identifying possible threats to sustainability. The paper then discusses sustainability and marketing with two further propositions.
Subjects: 
Sustainability
Transformation
Second-order transformations
Sustainable marketing, Attraction
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Document Version: 
Published Version

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