Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/330510 
Year of Publication: 
2024
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 41 [Issue:] 6 [Year:] 2024 [Pages:] 36-45
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Healthcare demand for personalized services drives digital transformation. Providers are innovating care pathways through mergers but face high failure rates. Two case studies show how a holistic focus on the individual wellbeing journey and interdisciplinary collaboration enable value recognition and co-creation for patient-centric care.
Document Type: 
Article

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