Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/330509 
Year of Publication: 
2024
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 41 [Issue:] 6 [Year:] 2024 [Pages:] 28-35
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
This study consolidates findings from 14 case studies on how to objectively evaluate product-market fit for HealthTech product projects in the fields of digital health and medical devices. It discusses application challenges and underscores the necessity of early problem-solution fit analysis to validate product positioning and market potential.
Document Type: 
Article

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