Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/330467 
Autor:innen: 
Erscheinungsjahr: 
2022
Quellenangabe: 
[Journal:] Essays in Economic & Business History (EEBH) [ISSN:] 2376-9459 [Volume:] 40 [Issue:] 1 [Year:] 2022 [Pages:] 64-83
Verlag: 
Economic and Business History Society (EBHS), Rockford, MI
Zusammenfassung: 
This article discusses the evolution of Tour de France TV broadcasting. Over the course of 70 years, the duration, quality and scope of the race's coverage changed dramatically. Three periods are identified. In a first phase (1948-1967), Tour de France TV coverage was just a relatively small local French experiment. The second phase (1968-1991) is characterized by European expansion and a stronger focus on product improvements. In the final phase (1992-2021), a high-quality product is brought before a worldwide audience. As a result, the value of the TV broadcasting rights for the Tour de France increased significantly since the 1990s. This enabled race organizer ASOto firmly establish themselves as the sport's most important actor.
Schlagwörter: 
sport history
Tour de France
television
sports broadcasting
mega sports events
JEL: 
N84
N94
Z21
Z23
Creative-Commons-Lizenz: 
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