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Erscheinungsjahr: 
2025
Quellenangabe: 
[Journal:] Games [ISSN:] 2073-4336 [Volume:] 16 [Issue:] 3 [Article No.:] 21 [Year:] 2025 [Pages:] 1-46
Verlag: 
MDPI, Basel
Zusammenfassung: 
Media content is an important privately supplied public good. While it has been shown that contributions to a public good crowd out other contributions in many cases, the issue has not been thoroughly studied for media markets yet. We show that in a standard model of commercial media bias, qualities of media content are strategic complements, whereby investments into quality can crowd in further investments and engage competitors in a race to the top. Therefore, financially strong public service media can mitigate commercial media bias: the content of commercial media can be more in line with the preferences of the audience and less advertiser-friendly in a dual (mixed public and commercial) media system than in a purely commercial media market.
Schlagwörter: 
commercial media bias
public service media
advertising
two-sided markets
supermodular games
strategic complements
public goods
JEL: 
C70
H41
L13
L51
L82
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