Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/329770 
Year of Publication: 
2024
Citation: 
[Journal:] Venture Capital [ISSN:] 1464-5343 [Volume:] 26 [Issue:] 2 [Publisher:] Taylor & Francis [Place:] London [Year:] 2024 [Pages:] 131-161
Publisher: 
Taylor & Francis, London
Abstract: 
This study investigates the value of third-party ratings of personality in investor pitches for predicting the investment intention and successful equity crowdfunding of U.S.-based startups. Based on 1175 ratings of 100 randomly selected investor pitch videos, we find that not only do investors’ impressions of entrepreneurs Big Five personality traits predict investment intention but that several of these also predict entrepreneurs’ actual crowdfunding success (particularly: openness, conscientiousness and extraversion). The study contributes to our knowledge of the links between (perceived) individual-level traits of the entrepreneur and their ability to finance a venture, a key challenge in the early stages of startups.
Subjects: 
Personality
Equity Crowdfunding
Big Five Personality Traits
Regression
Third Party Ratings
Investor Pitch
Venture Capital
JEL: 
M13
G41
D91
G24
D26
C31
C83
Published Version’s DOI: 
Document Type: 
Article
Document Version: 
Accepted Manuscript (Postprint)
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