Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/328065 
Year of Publication: 
2024
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 41 [Issue:] 5 [Year:] 2024 [Pages:] 58-65
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Managers currently face the challenge of transforming their business model towards sustainability. This paper investigates how different price management approaches can enhance corporate sustainability performance. The proposed framework provides insights for managers seeking to integrate sustainability into their business model through price management.
Document Type: 
Article

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