Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/328062 
Year of Publication: 
2024
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 41 [Issue:] 5 [Year:] 2024 [Pages:] 34-41
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Achieving a sustainable economy within the planetary boundaries requires a broader focus on corporate sustainability measures and better impact measurement. These aspects should be reflected in sustainable brand management. The proposed framework addresses these requirements and proposes a holistic impact perspective for brand management.
Document Type: 
Article

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