Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/327461 
Year of Publication: 
2024
Citation: 
[Journal:] Journal of Innovation & Knowledge (JIK) [ISSN:] 2444-569X [Volume:] 9 [Issue:] 4 [Article No.:] 100559 [Year:] 2024 [Pages:] 1-12
Publisher: 
Elsevier, Amsterdam
Abstract: 
In an increasingly competitive business world the ability of a company to build a favorable reputation is an essential factor for its success or failure, especially in digital environments. The objective of this study is to analyze what factors affect the online reputation of companies in the agri-food sector, taking the Spanish wine sector as a case study. The methodology used to achieve this objective was Qualitative Comparative Analysis (QCA), in its fuzzy sets variant (fsQCA). The results show that those companies more oriented towards the digital market and with a higher level of communication of their Corporate Social Responsibility practices have a higher reputation among stakeholders. This advantage is increased if in addition they are larger companies or have a larger Governing Board.
Subjects: 
Online reputation
Wine
CSR
Website
Social networks
fsQCA
JEL: 
L14
L66
M15
O13
P13
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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