Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/327001 
Autor:innen: 
Erscheinungsjahr: 
2024
Quellenangabe: 
[Journal:] International Journal of Corporate Social Responsibility (JCSR) [ISSN:] 2366-0074 [Volume:] 9 [Issue:] 1 [Article No.:] 1 [Year:] 2024 [Pages:] 1-39
Verlag: 
Springer, Cham
Zusammenfassung: 
This study is to examine the translation of a reputable brand into equity and how consumers' perceptions can trigger value creation from commitment and pursuit of CSR by an organization and adopting the same as a brand, lifestyle, and culture, while pointing attention to the stakeholder's theory as well as pointing to brand interactions from consumer perceptions based on a mixed methods research approach from quantitative and qualitative analyses as presented with a sampling survey of 205 observations and respondents from Roma and neighbourhood.
Schlagwörter: 
Brand
Brand reputation
Consumer perception
CSR
Equity
Stakeholder and brand interactions
Value creation
Persistent Identifier der Erstveröffentlichung: 
Creative-Commons-Lizenz: 
cc-by Logo
Dokumentart: 
Article

Datei(en):
Datei
Größe
2.15 MB





Publikationen in EconStor sind urheberrechtlich geschützt.