Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/326968 
Authors: 
Year of Publication: 
2025
Citation: 
[Journal:] Junior Management Science (JUMS) [ISSN:] 2942-1861 [Volume:] 10 [Issue:] 3 [Year:] 2025 [Pages:] 631-656
Publisher: 
Junior Management Science e. V., Planegg
Abstract: 
The transformative potential of Generative AI promises novel capabilities within business environments. This study examines the value creation potential of Generative AI within a large multinational corporation. A single case study approach at Siemens was employed, combining extensive observations, interviews, and the application of existing AI frameworks. Findings reveal diverse use cases demonstrating value creation potential, particularly through smart assistants and lighthouse projects. This thesis proposes a novel framework for Generative AI adoption, emphasizing the distinctive exploration phase made possible by the technology's accessibility to non-technical domain experts, while also outlining essential scaling strategies. This study offers valuable insights into a company's approach to Generative AI, provides practical implications, and expands ongoing research on AI-driven value creation.
Subjects: 
artificial intelligence
exploration
generative AI
scaling
technology adoption
use cases
value creation
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Appears in Collections:

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.