Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/326723 
Year of Publication: 
2024
Citation: 
[Journal:] Cogent Business & Management [ISSN:] 2331-1975 [Volume:] 11 [Issue:] 1 [Article No.:] 2433169 [Year:] 2024 [Pages:] 1-10
Publisher: 
Taylor & Francis, Abingdon
Abstract: 
Although the COVID-19 pandemic has been overcome, the balance between offline and online buying has not returned to pre-pandemic ratios. Statistics even show that online shopping continues to grow. This study develops a theoretical model that explains the growing use of online purchasing by integrating the lingering effects of motivational factors learnt during the COVID-19 pandemic into the technology acceptance model. Three types of motivational factors (perceived risks, acquired skills, and experienced benefits) are defined based on a performed literature analysis. Using a rather unique approach their motivational impact during the pandemic and lingering effects after it conventionalised within the framework of the technology acceptance model, thus extending the latter with factors identified during the COVID-19 pandemic and offering new research avenues for researching online buying behaviours.
Subjects: 
COVID-19
technology acceptance model
learnt motivations
online buying
perceived risks
acquired skills
experienced benefits
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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