Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/326652 
Year of Publication: 
2024
Citation: 
[Journal:] Cogent Business & Management [ISSN:] 2331-1975 [Volume:] 11 [Issue:] 1 [Article No.:] 2421410 [Year:] 2024 [Pages:] 1-19
Publisher: 
Taylor & Francis, Abingdon
Abstract: 
This study investigates the current status of implementing sustainable green marketing and the requirements of its implementation from the perspective of higher education institution students in the Sultanate of Oman. Two research tools were used to collect data, a questionnaire with a total of 30 items and focused group interviews. Both the validity and reliability of the two tools were checked. The sample of the study was 907 students from higher education institutions in Oman. The study concluded that students perceived it to be important to implement sustainable green marketing in the Sultanate of Oman. In addition, the study showed that there was no statistically significant difference in the gender, university, and college variables in the implementation of sustainable green marketing. Accordingly, the study recommends spreading societal awareness about sustainable green marketing among university students.
Subjects: 
Higher education institutions
green sustainable marketing
Sultanate of Oman
current status
implementation requirements
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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