Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/326557 
Year of Publication: 
2024
Citation: 
[Journal:] Cogent Business & Management [ISSN:] 2331-1975 [Volume:] 11 [Issue:] 1 [Article No.:] 2400616 [Year:] 2024 [Pages:] 1-17
Publisher: 
Taylor & Francis, Abingdon
Abstract: 
This study explored the relationships between sustainability reporting dimensions, media types, and stakeholder engagement in 223 upscale hotels in Malaysia. The research discovered low levels of sustainability reporting disclosure and stakeholder engagement on social media pages (Facebook) among upscale Malaysian hotels. The upscale Malaysian hotels focused more on social dimension of sustainability reporting than economic and environmental sustainability reporting. Hotels that communicated sustainability-related information on their social media pages using visual media such as photos or videos had higher stakeholder engagement. This study emphasises the important role of sustainability reporting dimensions and media types in promoting stakeholder engagement, which aligns with stakeholder theory and dialogic theory. The findings suggest that hoteliers should integrate social media management practices into their strategies to improve stakeholder engagement levels on social media, thereby ensuring business sustainability. The findings provide valuable insights to hoteliers regarding the significance of sustainability reporting dimensions and media types in improving stakeholder engagement on social media.
Subjects: 
Sustainability reporting
stakeholder engagement
media types
social media
social media marketing
marketing strategy
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.