Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/326342 
Year of Publication: 
2024
Citation: 
[Journal:] Cogent Business & Management [ISSN:] 2331-1975 [Volume:] 11 [Issue:] 1 [Article No.:] 2365991 [Year:] 2024 [Pages:] 1-17
Publisher: 
Taylor & Francis, Abingdon
Abstract: 
Consumer psychology, consumer experience, consumer satisfaction, and organizational performance constitute domains that exert a direct or indirect influence on a company’s operational efficacy. Despite their inherent expansiveness, these realms are typically scrutinized discretely and frequently devoid of explicit linkage to organizational performance. Nonetheless, their interrelations enable the characterization of consumer profiles and the quantification of these attributes. Should these characteristics manifest in a company’s performance, they can be leveraged through various managerial tools. This article endeavors to systematically review literature across these domains via a structured literature inquiry to foster a holistic understanding of the consumer paradigm, particularly emphasizing satisfaction dynamics and influential factors, notably rooted in psychological and experiential frameworks. Such insights are pivotal for enhancing organizational performance. The chosen methodology, a systematic literature review, specifically a structured approach, is deemed optimal for its comprehensive coverage of diverse facets of consumer behavior and their nexus with organizational outcomes. Our inquiry advocates for a mixed-methods research design targeting customers of select companies within a specific national and industrial context. The inquiry encompasses consumer satisfaction, personality (as a constituent of consumer psychology), consumer experience, consumer cognition (as a component of consumer experience), and organizational (financial) performance. Despite the absence of comprehensive research in these areas, this study promises to unearth transformative insights for enhancing organizational efficacy. It is recommended to conduct extensive research with a mixed design, within the selected country and industry, which will be focused on customers of selected companies.
Subjects: 
consumer satisfaction
consumer psychology
consumer experience
organisational performance
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.