Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/326138 
Erscheinungsjahr: 
2024
Quellenangabe: 
[Journal:] Cogent Business & Management [ISSN:] 2331-1975 [Volume:] 11 [Issue:] 1 [Article No.:] 2326107 [Year:] 2024 [Pages:] 1-14
Verlag: 
Taylor & Francis, Abingdon
Zusammenfassung: 
In the rapidly evolving landscape of customer service, integrating AI-powered solutionshas emerged as a game-changer. This study delves into the intricate dynamics of AI-Powered Customer Service and its profound impact on customer loyalty, specifically focusing on the mediating roles played by customer satisfaction and perceived efficiency. Data were collected from 373 respondents in a cross-sectional study conducted in 2023. A structured questionnaire was administered electronically to individuals with recent experiences with AI-powered customer service within the last six months. The findings provide compelling evidence of the significant influence of AI-Powered Customer Service on customer satisfaction and perceived efficiency, as indicated by path coefficients of 0.91 and 0.95, respectively. Moreover, a strong relationship between customer satisfaction and loyalty (path coefficient = 1.05) and perceived efficiency and customer loyalty (path coefficient = 0.22) underscores their pivotal roles in driving customer loyalty. Organizations should strategically embrace AI-powered customer service, emphasizing efficiency and customer satisfaction. They prioritize customer-centric design in AI solutions to align technology with customer preferences and needs.
Schlagwörter: 
Customer Service
Customer Loyalty
Customer Satisfaction
Perceived Efficiency
Customer Experience
AI Powered customer service
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