Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/326084 
Year of Publication: 
2024
Citation: 
[Journal:] Cogent Business & Management [ISSN:] 2331-1975 [Volume:] 11 [Issue:] 1 [Article No.:] 2316947 [Year:] 2024 [Pages:] 1-20
Publisher: 
Taylor & Francis, Abingdon
Abstract: 
In the current dynamic market environment, small and medium enterprises (SMEs) face the daunting task of competing against established players and navigating rapid change. Drawing upon the Resource Advantage Theory (R-A Theory), this paper tries to investigate the influence of strategic entrepreneurship (SE), entrepreneurial marketing (EM), and entrepreneurial value (EV) on small and medium enterprises SMEs’ performance. The study uses a sample of 188 SMEs from Eastern Province of Saudi Arabia. SmartPLS 3 is a statistical technique employed for data analysis. The findings provide evidence that shows a significant and positive link between EM, EV, and SMEs Performance. On another hand, the link between SE and SMEs Performance was insignificant. This paper contributed to the knowledge on the significance of the effect of (SE), (EM), and entrepreneurial value on firm performance. The study concludes with a discussion on the implications and limitations in addition to the conclusion.
Subjects: 
SMEs performance
strategic entrepreneurship
entrepreneurial marketing
entrepreneurial value
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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