Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/32565 
Year of Publication: 
2010
Series/Report no.: 
Jena Economic Research Papers No. 2010,020
Publisher: 
Friedrich Schiller University Jena and Max Planck Institute of Economics, Jena
Abstract: 
Bloggers devote significant time not only producing content for others to read, watch or listen to, but also paying attention to and engaging in interactions with other bloggers. We hope to throw light not only on the factors that gain bloggers significant readership and lively interactions with their audience, but also on the rules that govern their relations with others. We relate bloggers' activity with the size and structure of their network of fellow bloggers. A blogger's readership increases with his activity, while bloggers who read back proportionally fewer of their readers tend also to be more active. We find evidence that those bloggers who read back proportionally fewer of their readers have less readers than bloggers who reciprocate more, but tend to receive more comments per posts.
Subjects: 
Blogs
Bloggers
Community
Friendship
Internet
LiveJournal http://www.livejournal.com/
Reciprocity
Social Media
Social Networks
Social Norms
Web 2.0
Weblogs
JEL: 
D64
D85
H41
L82
L86
Z13
Document Type: 
Working Paper

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