Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/325602 
Year of Publication: 
2020
Citation: 
[Journal:] Italian Review of Agricultural Economics (REA) [ISSN:] 2281-1559 [Volume:] 75 [Issue:] 1 [Year:] 2020 [Pages:] 51-59
Publisher: 
Firenze University Press, Florence
Abstract: 
This paper investigates how consumers knowledge of the EC list (reg. (EU) 432/2012) can affect their understanding of health claims (HC). Despite the existence of a rigorous regulation on the communication of health benefits attributed to functional foods (reg. (EC) 1924/2006), there are still doubts about the efficacy of legislation. In fact, the information conveyed by HC does not always reach the consumer in a clear and understandable way, making the consumer skeptical. This paper proposes an empirical analysis to verify if this effect could be mitigated in case that the consumer knew the European register of HC. The results show how consumers skepticism is linked to trust and assessment problems that contribute to limit the HC efficacy and provide new elements to improve the health benefits regulation.
Subjects: 
functional food
regulation
health claims
credence goods
food choice
JEL: 
Q01
Q1
M31
D12
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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