Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/325602 
Erscheinungsjahr: 
2020
Quellenangabe: 
[Journal:] Italian Review of Agricultural Economics (REA) [ISSN:] 2281-1559 [Volume:] 75 [Issue:] 1 [Year:] 2020 [Pages:] 51-59
Verlag: 
Firenze University Press, Florence
Zusammenfassung: 
This paper investigates how consumers knowledge of the EC list (reg. (EU) 432/2012) can affect their understanding of health claims (HC). Despite the existence of a rigorous regulation on the communication of health benefits attributed to functional foods (reg. (EC) 1924/2006), there are still doubts about the efficacy of legislation. In fact, the information conveyed by HC does not always reach the consumer in a clear and understandable way, making the consumer skeptical. This paper proposes an empirical analysis to verify if this effect could be mitigated in case that the consumer knew the European register of HC. The results show how consumers skepticism is linked to trust and assessment problems that contribute to limit the HC efficacy and provide new elements to improve the health benefits regulation.
Schlagwörter: 
functional food
regulation
health claims
credence goods
food choice
JEL: 
Q01
Q1
M31
D12
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