Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/324712 
Year of Publication: 
2020
Citation: 
[Journal:] Research Journal for Applied Management (RJAM) [ISSN:] 2701-6633 [Volume:] 1 [Issue:] 2 [Year:] 2020 [Pages:] 43-57
Publisher: 
BoD – Books on Demand GmbH, Norderstedt
Abstract: 
Fortnite is the most successful video game in terms of revenues generated. Since it belongs to the 'free-to-play games', the company has to optimize the in-game-shop to generate revenues. Product differentiation is one possibility to optimize the profitability of the game. In this paper, we use a mi-croeconomic approach in order to highlight the implications of product differentiation for the profit maximization problem.
Subjects: 
Fortnite
gaming
Freemium
product differentiation
market segmentation
Document Type: 
Article

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