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International School of Management (ISM), Dortmund
Research Journal for Applied Management (RJAM), International School of Management (ISM)
Browsing "Research Journal for Applied Management (RJAM), International School of Management (ISM)" by Year of Publication
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Showing results 1 to 20 of 25
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Year of Publication
Title
Author(s)
2023
Kundenpräferenzen für Bio-Lebensmittel in Deutschen Lebensmittelläden. Ergebnisse eines Discrete-Choice Experiments
Gericke, Jens
;
Mehn, Audrey
;
Rommel, Kai
2023
Optimizing Production of Fashion Goods as Means to a More Sustainable Garment Industry – An Assessment of the Literature
Schuck, Katharina A.
;
Perret, Jens K.
2023
Natural Language Processing in IT Ticketing Systems. A conceptual framework for Question-and-Answering machines based on GPT-Algorithms
Becker, Marcus
;
Prokop Dayrell de Lima, Erika
2023
Interior Architectural Branding – The Implementation of the Brand Identity at the Point of Sale by Means of Interior Design
Westermann, Arne
;
Böckenholt, Rebecca
;
Ghorbani, Mijka
;
Messedat, Jons
2023
KI-basierte Chatbots – eine kritische Analyse der Patientenerwartungen
de Alzaga Achter, Luisa
;
Khafif, Daniel-Ulf
;
Mühlbäck, Klaus
2023
The Structure and Evolution of the Marketing Field: A Content Analysis of Five Decades of Research within the Academy of Marketing Science Journals
Kamran, Qeis
;
Becker, Marcus
2023
Research Journal for Applied Management (RJAM), Jg. 4, Heft 1, 2023
Böckenholt, Ingo
2022
Unbundling CRM – A RFMC Perspective
Patel, Ronit
;
Perret, Jens K.
;
Samunderu, Eyden
2022
Beyond Linearity – An Analysis of the Interdependencies across the Customer Journey
Duncker, Christian
;
Perret, Jens K.
2022
The effectiveness of in-game advertising in mobile games
Klose, S.
;
Truong, N. A.
2022
Quantifying Alpha of Active Managers: A Case Study on Factor-Based Performance Attribution in Fixed-Income
Traut, J.
;
Simonov, A.
;
Meitner, M.
2022
Research Journal for Applied Management (RJAM), Jg. 3, Heft 1, 2022
Böckenholt, Ingo
;
Rommel, Kai
2022
Analysis of consumer preferences in Germany for attributes of fast moving consumer goods with a discrete choice experiment
Rommel Kai
;
Sagebiel, Julian
2021
Who Influences the Influencer – First Approaches towards a Quantitative Influencer Marketing
Edler, Ronja
;
Perret, Jens K.
2021
Deconstructing commodity risk analysis: A theoretical perspective from the airline industry – Part 1
Samunderu, Eyden
;
Küpper, Yvonne
2021
Testing the impact of commodity risk on airline capacity forecasting: A systems dynamic framework from an airline perspective: An empirical analysis – Part 2
Samunderu, Eyden
;
Küpper, Yvonne
2021
Fisher Effect in Post-Unification Germany - Insights for Firms, Central Banks and Governments
Friesendorf, Cordelia
;
Durai, S. Raja Sethu
2021
Research Journal for Applied Management (RJAM), Jg. 2, Heft 1, 2021
Böckenholt, Ingo
;
Rommel, Kai
2021
Wahrgenommenes Datenzugriffsrisiko im Kontext von Big Data
Seidler, K.
;
Bingemer, S.
;
Brandt, J.
2020
Product differentiation in video games: A closer look at Fortnite's success
Moritz, K.-H.
;
Schöber, T.
;
Stadtmann, G.