Research Journal for Applied Management (RJAM), International School of Management (ISM)

ISSN: 2701-6633

Collection's Items (Sorted by Title in Descending order): 1 to 20 of 25
Year of PublicationTitleAuthor(s)
2023Optimizing Production of Fashion Goods as Means to a More Sustainable Garment Industry – An Assessment of the LiteratureSchuck, Katharina A.; Perret, Jens K.
2023Natural Language Processing in IT Ticketing Systems. A conceptual framework for Question-and-Answering machines based on GPT-AlgorithmsBecker, Marcus; Prokop Dayrell de Lima, Erika
2023Interior Architectural Branding – The Implementation of the Brand Identity at the Point of Sale by Means of Interior DesignWestermann, Arne; Böckenholt, Rebecca; Ghorbani, Mijka; Messedat, Jons
2023KI-basierte Chatbots – eine kritische Analyse der Patientenerwartungende Alzaga Achter, Luisa; Khafif, Daniel-Ulf; Mühlbäck, Klaus
2023The Structure and Evolution of the Marketing Field: A Content Analysis of Five Decades of Research within the Academy of Marketing Science JournalsKamran, Qeis; Becker, Marcus
2023Research Journal for Applied Management (RJAM), Jg. 4, Heft 1, 2023Böckenholt, Ingo
2023Kundenpräferenzen für Bio-Lebensmittel in Deutschen Lebensmittelläden. Ergebnisse eines Discrete-Choice ExperimentsGericke, Jens; Mehn, Audrey; Rommel, Kai
2022The effectiveness of in-game advertising in mobile gamesKlose, S.; Truong, N. A.
2022Quantifying Alpha of Active Managers: A Case Study on Factor-Based Performance Attribution in Fixed-IncomeTraut, J.; Simonov, A.; Meitner, M.
2022Analysis of consumer preferences in Germany for attributes of fast moving consumer goods with a discrete choice experimentRommel Kai; Sagebiel, Julian
2022Unbundling CRM – A RFMC PerspectivePatel, Ronit; Perret, Jens K.; Samunderu, Eyden
2022Beyond Linearity – An Analysis of the Interdependencies across the Customer JourneyDuncker, Christian; Perret, Jens K.
2022Research Journal for Applied Management (RJAM), Jg. 3, Heft 1, 2022Böckenholt, Ingo; Rommel, Kai
2021Testing the impact of commodity risk on airline capacity forecasting: A systems dynamic framework from an airline perspective: An empirical analysis – Part 2Samunderu, Eyden; Küpper, Yvonne
2021Fisher Effect in Post-Unification Germany - Insights for Firms, Central Banks and GovernmentsFriesendorf, Cordelia; Durai, S. Raja Sethu
2021Research Journal for Applied Management (RJAM), Jg. 2, Heft 1, 2021Böckenholt, Ingo; Rommel, Kai
2021Wahrgenommenes Datenzugriffsrisiko im Kontext von Big DataSeidler, K.; Bingemer, S.; Brandt, J.
2021Who Influences the Influencer – First Approaches towards a Quantitative Influencer MarketingEdler, Ronja; Perret, Jens K.
2021Deconstructing commodity risk analysis: A theoretical perspective from the airline industry – Part 1Samunderu, Eyden; Küpper, Yvonne
2020Erfolgskontrolle im Event-Marketing. Entwicklung eines Frameworks zur Evaluation von Event-Marketing MaßnahmenOblau, F.; Siegfried, P.
Collection's Items (Sorted by Title in Descending order): 1 to 20 of 25
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