Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/324592 
Year of Publication: 
2023
Citation: 
[Journal:] Central European Economic Journal (CEEJ) [ISSN:] 2543-6821 [Volume:] 10 [Issue:] 57 [Year:] 2023 [Pages:] 237-253
Publisher: 
Sciendo, Warsaw
Abstract: 
The main objective of the presented research is to verify the influence of demographic factors on retail customers' bank selection criteria in Poland. We compiled descriptive and inferential statistics and did factor analysis using Principal Component Analysis. Our dataset is based on a sample of 515 questionnaires that were gathered in the first quarter of 2022. The results proved that there are significant differences among various groups of respondents and their bank selection criteria. The highest number of differences appear in the case of demographic factors of age, and then income and gender. In general, the most important factors are the cost of service and mobile and online banking. The study has direct implications for all types of banks that operate in developing markets, especially in East-Central Europe, as having this knowledge can help to appropriately target customers using bank selection criteria that are valued by different groups of customers.
Subjects: 
banks
selection criteria
customer behaviour
factor analysis
Poland
JEL: 
G21
J10
D90
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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