Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/323955 
Erscheinungsjahr: 
2025
Schriftenreihe/Nr.: 
Research Papers on Innovation, Services and Technology No. 1/2025
Verlag: 
Betriebswirtschaftliches Institut der Universität Stuttgart Lehrstuhl für ABWL, Innovations- und Dienstleistungsmanagement, Stuttgart
Zusammenfassung: 
The use of automated facial recognition in retail offers a wide range of potential for increasing efficiency, improving service quality and optimising customer targeting. This article, based on an empirical survey of 101 participants, examines factors that determine the acceptance and use of facial recognition technology among retail customers in Germany. However, the results show a strong negative influence of data protection and security issues on the willingness to adopt facial recognition technology among customers of German retailers. This article broadens the understanding of the acceptance and willingness to use digital technologies in public places going hand in hand with problems regarding privacy and security. The results of our study confirm the TAM model and the correlations it contains between the perceived usefulness, the perceived ease of use and the intention to use. The study also confirms the Technology Acceptance Model formulated by Davis in the special context of German retail business. The TAM model is extended in this paper by two new factors, privacy and security as mediators between privacy concerns and intention to use.
Schlagwörter: 
Facial recognition
retail
digital technology
user acceptance
service quality
data protection regulation in Germany
Dokumentart: 
Working Paper

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