Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/323798 
Year of Publication: 
2024
Citation: 
[Journal:] Human Resource Management Journal [ISSN:] 1748-8583 [Volume:] 35 [Issue:] 3 [Publisher:] Wiley [Year:] 2024 [Pages:] 613-634
Abstract: 
ABSTRACT Extending the research on corporate brand image and recruitment, this study investigates the influence of industry image on organizational attractiveness in a cross–national context. Drawing from signaling theory and the application of the instrumental‐symbolic image framework, we apply an experimental vignette design in the renewable energy industry (REI) and the oil and gas exploration and production industry (OGI) with potential job applicants in France, Germany, and the United Kingdom. We conceptualize national context as collective signaling environments. Results from 550 respondents indicate that the REI and OGI differ in most of the instrumental and symbolic image dimensions. The instrumental image dimension of pay and the three symbolic image dimensions of sincerity, innovativeness, and prestige predict organizational attractiveness. Moreover, sincerity, innovativeness, and prestige carry a mediating effect in the link between industry affiliation and organizational attractiveness. Findings also demonstrate that image perceptions of the REI and OGI vary across countries such that the already more favorable image perceptions regarding the REI are for the most part even more pronounced in France. Implications for theory and tailored recommendations for practice are provided.
Subjects: 
green economy
industry image
instrumental–symbolic image framework
national context
organizational attractiveness
signaling theory
young talent
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Creative Commons License: 
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Document Type: 
Article
Document Version: 
Published Version
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