Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/322917 
Year of Publication: 
2014
Series/Report no.: 
Discussion Papers Series No. 14-07
Publisher: 
Utrecht University, Utrecht School of Economics, Tjalling C. Koopmans Research Institute, Utrecht
Abstract: 
The market for soccer jerseys is a multibillion market dominated by Adidas, Nike and Puma. This paper investigates whether jersey sponsorship has a non-arbitrary effect on the outcomes of World Cup knockout matches. The results show that in the knockout stages of the last four World Cup tournaments, especially national teams sponsored by Adidas perform significantly better than expected, while teams sponsored by any other company than Adidas, Puma or Nike perform worse. The average advantage per knockout match for the Adidas teams is to raise the probability to win by 10 percent point.
Subjects: 
Jersey sponsorship
advertising
Elo-rating
soccer
Document Type: 
Working Paper

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.