Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/321280 
Year of Publication: 
2025
Citation: 
[Journal:] Administrative Sciences [ISSN:] 2076-3387 [Volume:] 15 [Issue:] 4 [Article No.:] 136 [Year:] 2025 [Pages:] 1-31
Publisher: 
MDPI, Basel
Subjects: 
advertising with athletes
athlete branding
athlete endorsements
athlete persona
brand authenticity
commercial campaigns
personal branding
sports celebrities
sports marketing
Zlatan Ibrahimovi´c
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
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