Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/32093 
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dc.contributor.authorRehme, Güntheren
dc.contributor.authorWeisser, Sara-Frederikeen
dc.date.accessioned2007-02-20-
dc.date.accessioned2010-05-14T11:57:24Z-
dc.date.available2010-05-14T11:57:24Z-
dc.date.issued2007-
dc.identifier.urihttp://hdl.handle.net/10419/32093-
dc.description.abstractIt is sometimes argued that more advertising raises consumption which in turn stimulates output and so economic growth. We test this hypothe- sis using annual German data expressed in terms of GDP for the period 1950-2000. We find that advertising does not Granger-cause growth but Granger-causes consumption. Consumption, in turn, Granger-causes GDP growth. The data imply that the immediate impact of more advertising on consumption is positive. However, the long-run effect is negative. Further- more, the immediate impact of higher consumption on growth is negative. But the long-run effect is positive. These results raise interesting questions for standard theory, political debates and advertising practioners.en
dc.language.isoengen
dc.publisher|aTechnische Universität Darmstadt, Department of Law and Economics |cDarmstadten
dc.relation.ispartofseries|aDarmstadt Discussion Papers in Economics |x178en
dc.subject.jelO4en
dc.subject.jelM3en
dc.subject.jelE2en
dc.subject.ddc330en
dc.subject.keywordAdvertisingen
dc.subject.keywordConsumptionen
dc.subject.keywordEconomic Growthen
dc.subject.stwWerbungen
dc.subject.stwGesamtwirtschaftlicher Konsumen
dc.subject.stwWirtschaftswachstumen
dc.subject.stwDeutschlanden
dc.titleAdvertising, Consumption and Economic Growth: An Empirical Investigation-
dc.typeWorking Paperen
dc.identifier.ppn524536694en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.identifier.repecRePEc:zbw:darddp:dar_35975en

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