Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/320409 
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Erscheinungsjahr: 
2025
Quellenangabe: 
[Editor:] Bauer, Matthias Johannes [Editor:] Naber, Tom [Editor:] IST-Hochschule für Management [Title:] Menschen, Marken, Moshpits: Wirtschaftliche und kommunikative Aspekte von Open-Air-Veranstaltungen am Beispiel von Metal-Festivals in Deutschland [ISBN:] 978-3-8316-7820-4 [Series:] Studien zum Festivalmanagement [No.:] 4 [Publisher:] utzverlag [Place:] München [Year:] 2025 [Pages:] 249-263
Verlag: 
utzverlag, München
Zusammenfassung: 
The topic of sustainability is becoming increasingly important in our work and private life. Even festival organizers have to comply with sustainability of their processes due to upcoming legal amendments. From this year on a German guideline forces catering establishments to offer reusable packaging alternatives when offering take-away of food or drinks. Having a large number of people gathered at the same place over several days, festivals ought to be able to sensitize visitors for pro-environmental behaviors, inducing them to practice these behaviors during their stay and at the best to maintain these behaviors subsequent to return to everyday life. In the current article, the focus is on how to gain festival visitors for the usage of reusable solutions. Furthermore, it shall be shown which psychological mechanisms can be used for reaching high levels of common pro-environmental behavior. In this context social contagion and collective self-efficacy shall be considered more closely.
Schlagwörter: 
Umweltbewusstes Verhalten
Mehrwegsysteme
Mehrwegangebotspflicht
soziale Ansteckung
kollektive Selbstwirklichkeit
Dokumentart: 
Book Part
Dokumentversion: 
Published Version

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