Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/320340 
Year of Publication: 
2024
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 41 [Issue:] 4 [Year:] 2024 [Pages:] 34-39
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
The integration of artificial intelligence (AI) across industries represents a significant shift that has the potential to improve decision-making, operational efficiency, and creativity. This conceptual paper emphasizes the profound impact of AI on automation and innovation in the tourism and hospitality sector, which is largely run by entrepreneurial families. We highlight the importance of examining the challenges and opportunities associated with integrating AI into these businesses by presenting six assumptions, with a particular focus on socioemotional wealth and resource-based theory.
Document Type: 
Article

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