Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/320337 
Year of Publication: 
2024
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 41 [Issue:] 4 [Year:] 2024 [Pages:] 14-21
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
The paper presents five motivations for implementing visitor counts and forecasts in tourism destinations, with visitor management being the prevalent one. The authors conceptualize different forecasting methods based on available data sources and give concrete recommendations for destination managers.
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.