Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/319514 
Erscheinungsjahr: 
2024
Quellenangabe: 
[Editor:] Rodino, Steliana [Editor:] Dragomir, Vili [Title:] Agrarian Economy and Rural Development - Trends and Challenges. International Symposium. 15th Edition [Publisher:] The Research Institute for Agricultural Economy and Rural Development (ICEADR) [Place:] Bucharest [Year:] 2024 [Pages:] 124-131
Verlag: 
The Research Institute for Agricultural Economy and Rural Development (ICEADR), Bucharest
Zusammenfassung: 
In the context of changing consumption trends of the population, diversifying the ways of marketing agro-food products becomes a priority for the needs, preferences and satisfaction of consumers. The present study aims to identify some of the alternative methods, found in the specialized literature, through which agro-food products can be directly utilized by producers. In order to create a database of relevant scientific resources, the information platform was accessed - the WoS database, from where, after querying the keywords 'marketing' and 'agri-food products', they selected the scientific works that address these two subjects.
Schlagwörter: 
agro-food product
producer
marketing
commercialization
alternative methods
JEL: 
Q13
Dokumentart: 
Conference Paper

Datei(en):
Datei
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