Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/319326 
Year of Publication: 
2024
Citation: 
[Journal:] Business Strategy and the Environment [ISSN:] 1099-0836 [Volume:] 34 [Issue:] 2 [Publisher:] Wiley [Place:] Hoboken, NJ [Year:] 2024 [Pages:] 1972-1992
Publisher: 
Wiley, Hoboken, NJ
Abstract: 
This study examines the concept of sustainable value (SV), focusing on SV derived from social interactions within entrepreneurial processes. We introduce the novel concept of value intentionally uncaptured (VIU), exploring its dimensions at both the individual and collective levels. This research employs uses and gratification theory and self‐determination theory to conceptualize motivations for leaving VIU (M‐VIU) and gratifications from leaving VIU (G‐VIU). We challenge traditional notions of value creation and capture, positing that entrepreneurs can generate and capture social and environmental value by intentionally not capturing economic value. This intentional relinquishment evokes the ambiguity inherent in SV, suggesting that motivations and gratifications in VIU are interconnected, dynamic, and fluctuating, not linear. Methodologically, we integrate theory development with empirical evidence, including expert reviews and interviews, to ask whether it is reasonable to leave value uncaptured. Our findings reveal that motivations for and gratifications from VIU are reciprocal and co‐active, challenging the traditional view that positive outcomes are derived solely from proactive actions. This conceptual study both broadens the perspective on value creation and capture and significantly contributes to understanding individual and collective gratifications from intentionally uncapturing value, emphasizing the benefits of not engaging in certain activities.
Subjects: 
gratifications
motivations
self‐determination theory
sustainable value
value uncaptured
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article
Document Version: 
Published Version

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