Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/319011 
Year of Publication: 
2023
Citation: 
[Journal:] Journal of Business Models (JOBM) [ISSN:] 2246-2465 [Volume:] 11 [Issue:] 3 [Year:] 2023 [Pages:] 30-45
Publisher: 
Aalborg University Open Publishing, Aalborg
Abstract: 
Digital transformation is the process that a company must undertake to connect its operational model with all stakeholders to respond to ongoing market effective changes in technological trends and to create the conditions for anticipating future trends. This article introduces and explains the digital transformation canvas's components and tools, intending to provide a starting point for developing a digital transformation strategy and a plan of action to achieve this.
Subjects: 
Digital transformation
business model innovation
firm performance
business model canvas
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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